Serinn Labs Privacy Policy

1. INFORMATION WE COLLECT

We may collect the following categories of information:

Account Information:
Information used to create and manage accounts, such as username, email address, password (stored securely), age or date of birth, location, and account activity.

Platform Activity Data:
Information related to user activity on the Platform, including activity, responses, selections, performance outcomes, scoring information, rankings, platform interactions, feature usage, engagement data, and other information about how users interact with the Platform, content, and features.

Behavioral, Interaction, and Usage Data:
Information about how users interact with the Platform, including interaction patterns, usage frequency, session activity, feature engagement, timing and usage patterns, and general behavioral interaction with the Platform.

Device, Technical, and Analytics Data:
Information such as IP address, device type, browser type, operating system, device identifiers, cookies, log files, analytics data, and usage data collected through analytics tools and tracking technologies.

Communications and Support Information:
Information you provide when contacting us, responding to surveys, submitting feedback, or communicating with us.

Public Information:
If the Platform includes leaderboards, rankings, profiles, or public features, certain information such as username, rankings, scores, or performance statistics may be visible to other users.

2. HOW WE USE INFORMATION

We may use information for the following purposes:
- Operate and maintain the Platform
- Provide scoring, rankings, and platform features
- Analyze platform usage, activity, and user engagement
- Improve the Platform, content, and user experience
- Develop new products, services, and platform features
- Develop analytics, insights, statistical models, and data products
- Conduct research and statistical analysis
- Personalize content and recommendations
- Detect fraud, abuse, or misuse
- Enforce our Terms of Service
- Communicate with users
- Comply with legal obligations
- Create aggregated and de-identified datasets
- Commercialize analytics, insights, and aggregated data products
- Support future platform features, services, and business operations

3. AGGREGATED AND DE-IDENTIFIED DATA

We may use information collected from the Platform to create aggregated, statistical, anonymized, or de-identified data that does not identify individual users. We may use, publish, license, sell, share, or otherwise commercialize aggregated or de-identified data for purposes including analytics, research, business intelligence, product development, statistical modeling, partnerships, and data products.

4. FUTURE FEATURES AND SERVICES

We may develop additional features and services in the future, including social features, competitions, messaging, personalization, notifications, mobile applications, rewards, analytics products, partnerships, advertising, APIs, and other platform features. Information we collect may be used in connection with these future features and services.

5. COOKIES, ANALYTICS, AND TRACKING

We may use cookies, analytics tools, tracking technologies, and similar technologies to operate the Platform, analyze usage, improve performance, develop analytics and insights, and enhance user experience.

6. HOW WE SHARE INFORMATION

We may share information with service providers, cloud hosting providers, analytics providers, authentication providers, email providers, payment processors, business partners, professional advisors, and government authorities if required by law. We may also share aggregated or de-identified data as described above.

7. DATA RETENTION
   
   We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to operate and improve the Platform, develop analytics and insights, comply with legal obligations, resolve disputes, enforce our agreements, and protect the integrity and security of the Platform. Retention periods may vary depending on the type of information, the nature of the Platform activity, applicable legal requirements, and legitimate business needs. In determining appropriate retention periods, we consider factors such as the sensitivity of the information, the purposes for which it was collected, and applicable legal or regulatory obligations. When personal information is no longer required for these purposes, we will delete, anonymize, or de-identify such information, subject to legal retention obligations and permitted exceptions Aggregated and de-identified data, which does not identify individual users, may be retained indefinitely and is not subject to deletion requests. Following a verified deletion request, we will delete or anonymize personal information within a reasonable timeframe, subject to legal hold obligations and other applicable legal exceptions.
   
   

8. DATA SECURITY
   
   We implement reasonable administrative, technical, and physical safeguards designed to protect information, including encryption, secure servers, and access controls.
   
   

9. CHILDREN AND AGE REQUIREMENTS

You must be at least 18 years of age to use the Platform. By creating an account, you represent and warrant that you are at least 18 years of age. SERINN requires age verification at registration and will deny access to any user who does not meet the minimum age requirement. The Platform is not directed to minors, and we do not knowingly collect personal information from individuals under 18. If we become aware that a user is under 18, we will promptly suspend or terminate their account and delete their associated personal information. If you believe an individual under 18 has accessed the Platform, please contact us at privacy@serinnlabs.com.

10. U.S. PRIVACY RIGHTS

Depending on your state of residence, you may have the following rights with respect to your personal information:

(a) Right to Know / Access: the right to request disclosure of the categories and specific pieces of personal information we have collected about you;

(b) Right to Delete: the right to request deletion of personal information we have collected from you, subject to certain exceptions;

(c) Right to Correct: the right to request correction of inaccurate personal information;

(d) Right to Data Portability: the right to receive a copy of your personal information in a portable format;

(e) Right to Opt Out of Sale or Sharing: the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising;

(f) Right to Limit Use of Sensitive Personal Information: where applicable, the right to limit our use of sensitive personal information to permitted purposes; and

(g) Right to Non-Discrimination: we will not discriminate against you for exercising any of these rights.

To submit a privacy request, please contact us at privacy@serinnlabs.com. We will respond to verifiable requests within 45 days, with the possibility of a 45-day extension where reasonably necessary. Requests may be submitted to privacy@serinnlabs.com.

10.1 Data Sales and Sharing

At this stage of our platform, we do not currently sell personal information to third parties for monetary consideration. We may share personal information with service providers and contractors who process data on our behalf as described in this Policy. Our data practices may evolve as the Platform develops, and we will update this Privacy Policy to reflect any material changes to how we use or share personal information. Where required by applicable law, we will provide users with notice of, and the ability to opt out of, any future sale or sharing of personal information for cross-context behavioral advertising purposes. If you have questions about our current data practices or wish to exercise any applicable privacy rights, please contact us at privacy@serinnlabs.com.

11. INTERNATIONAL USERS

If we expand services outside the United States, we may update this Privacy Policy to address international data protection laws and regulations.

12. . CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. When we make changes, we will update the “Last Updated” date at the top of this Policy. For material changes — including changes that expand our collection or use of personal information, add new categories of data sharing, or materially affect your privacy rights — we will provide at least 30 days’ advance notice by email (to the address associated with your account) or by prominent in-app notice. Your continued use of the Platform following the effective date of any updated Policy constitutes your acceptance of the updated Policy. If you do not agree to the updated Policy, you must stop using the Platform and may request deletion of your personal information by contacting privacy@serinnlabs.com.

13. . CONTACT INFORMATION

SERINN Labs, LLC
privacy@serinnlabs.com